08.04.2010

Airports in northern Finland actively support tourism in Lapland

The six airports in northern Finland, Ivalo, Enontekiö, Kemi-Tornio, Kittilä, Kuusamo and Rovaniemi, now make up a tight network of airports: “Lapland Airports”. The aim is to increase the number of international passengers going to tourist destinations in northern Finland in cooperation with local actors.

Finavia believes in Lapland’s appeal and exotic nature and aims to use its Lapland Airports brand to increase international awareness, in particular, and to promote the accessibility of Lapland's airports.

“Increasing awareness of Lapland as a tourist destination is important. The joint aim of Finavia and entrepreneurs in northern Finland is to get as many tourists as possible to come to the north. The Lapland Airports concept has been designed to support this goal,” says Thomas Kingelin, Finavia’s Sales Manager.

The intention is to more actively highlight the strengths of the six airports in northern Finland and the entire region. Access to tourist destinations will be further developed and improved by strengthening international flight connections.

“The objective of the Lapland Airports concept is to standardise the high-quality products and services of the airports in question. This means that in the future we will have one brand and six airports. Focusing the marketing effort will create the desired increase in media coverage.”

Guaranteed snow and year-round accessibility are assured for tourists in northern Finland. Tourist centres and destinations are located close to the airports. “When passengers arrive at a northern airport they are already at their destination,” says Kingelin.

Currently, around half a million passengers a year arrive at one of the Lapland Airports. Of these, around 200,000 come from abroad. Nearly half of the passengers arriving from abroad come from Great Britain.

http://www.finavia.fi/home
http://www.finavia.fi/airlines

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