Finland 100 presents Finnish design and rising brands at Helsinki Airport
Helsinki Airport offers even more Finnish design in celebration of the centenary of Finland's independence. In addition to iconic design labels, the airport now features a number of new rising Finnish brands.
Finavia is an official partner of Finland 100, and Finnish aspects are displayed at Helsinki Airport and its other Finnish airports in various ways throughout the year. Finavia wants to provide Finnish entrepreneurs and brands with visibility in the most international sales location in Finland. In addition, individual Finnish brands present a new unique range at the airport.
Check all the tips to find Finnish design at Helsinki Airport!
Arctic World of Santa Claus
Arctic World of Santa Claus presents Finland and the Finnish feel in a whole new way. In addition to buying products, passengers can experience the Finnish nature and culture in the form of photos, videos and music. Passengers can also visit the experience shop to take a breather before their flight.
“The experience shop offers passengers a piece of Finland and an opportunity to experience Finland, the Finnish lifestyle and the Finnish feel. The shop changes its content four times a year according to seasons, and it always has something new and wonderful to offer,” says Petri Paarnio, brand ambassador at Santa Claus Licensing.
Some of the products offered at Arctic World of Santa Claus have been selected on the basis of Best Gift from Finland, a social media competition with 75 Finnish brands participating. Customers were able to select the most attractive products to be offered at the shop.
“A brand must have a story and a promise. By means of a competition, we also challenged smaller designers to think about their brand, and this gave us a lot of positive feedback later. For many not so well-known brands, it is important to have a sales location at an airport,” Paarnio says.
Arctic World of Santa Claus displays dozens of Finnish brands and products made in Finland following the principle of sustainable development. What is more, new brands will be presented every week. The most popular products include Lastu mobile phone covers, jewellery and watches, Lumi bags, Costo hats, Pig Picture illustrations and cards, Kauniste textiles and Flora of Finland posters. The shop has also sold products of the Santa Claus Foundation, of which the Finngold jewellery and watch collection is one of the most popular, week after week. Some of the proceeds of the foundation are donated to charity.
“Many have said that this is the best shop they have visited in Finland,” Paarnio says proudly.
World of TRE
The range of World of TRE, a pop-up shop which offers Finnish fashion and design, includes dozens of Finnish brands, such as Metsola, RH, Pure Waste, Vimma, Flow Cosmetics, Private Case, MoiMoi, Doft, Verso Design, Lovia, Putinki and Valona.
“There is high demand for Finnish design, and customers have been excited about our shop. We have heard nothing but positive comments,” says Jonna Riski from World of TRE.
The most popular products at the pop-up shop have been the Be&Liv tealight candle holder, Klaus Haapaniemi's silk scarves, various Finnish teas, Costo hats, Tom of Finland products and Kolme Design's Pupulu tea cups.
World of TRE pop-up shop will be at Helsinki Airport until 30 September.
Nordic Terveys sells Finnish natural products and, in addition to its own Nordic Terveys products, it offers products from Hankintatukku and Bioteekki. Particular demand has been shown for products that include ingredients from Finnish nature, such as blueberry.
“Our international customers value the quality and purity of Finnish products. Our customers often ask which of our products have been made exclusively in Finland,” says Olli-Matti Nevalainen from Nordic Terveys.
Nordic Terveys pop-up shop will be at Helsinki Airport until 30 June.
Finspiration shops at Helsinki Airport offer products made in Finland and products about Finland. In addition to traditional souvenirs, the shops' range includes products made from wood and wool, as well as Christmas products. Design brands include Magisso, Tonfisk, Lapuan Kankurit and Ukko.
“Customers appreciate, above all, products that have been made in Finland,” says Maria Böhling from Finspiration.
The most popular products include magnets, reindeer skins, kuksa cups and other wooden products.
“We receive a lot of positive feedback from our customers on the inventiveness of Finnish products, their simple and stylish design and high level of quality. Materials include wood, stainless steel, porcelain, wool, leather and cotton. Most of our wooden decorative pieces are handmade,” Böhling says.
Of course, passengers can also find the familiar classics Iittala and Marimekko at the airport.