The 85 sqm store will be showcasing the collection of BOSS Menswear and BOSS Green Sportswear as well as shoes and accessories. The new generation store concept features clean and classic interiors which is creating a sophisticated retail space with a solid yet airy, modern feel.
"Being the leading transit airport between Europe and Asia, we want to continuously provide customers with new shopping opportunities, and luxury brands are part of the appeal. We are happy to have a HUGO BOSS freestanding store at the airport," says Anne Gullstén, director in charge of the service range at Helsinki Airport.
"We are very pleased to open this new freestanding BOSS store, as Helsinki Airport is an important location to us", says Markus Neubrand, Managing Director at HUGO BOSS Nordic.