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Finavia brings traveller retail expert WHSmith to Finland

Press release
1.9.2016 at 06:00
WHSmith, best known for books, newspapers and travel convenience, will open their first shops in Finland at Helsinki Airport in late 2016. The airport is a magnet for international companies who bring foreign capital and new jobs to Finland.

Founded in the UK in the late 1700s, WHSmith is now opening a total of four shops at Helsinki Airport. The shops of the historic retail group will open for business in terminal 1 in late 2016 and in terminal 2 in early 2017.

"Large global companies are now more interested in Helsinki Airport as a place of business than ever before."

- It is a pleasure to have yet another international operator arrive in Finland. Large global companies are now more interested in Helsinki Airport as a place of business than ever before. This demand and interest shows that we have developed the airport and its commercial services in the right direction for efficiency and profitability, says Finavia's Elena Stenholm, Vice President of Commercial Services at Helsinki Airport.

This three-year agreement, the result of tendering, is worth 25 million euros.

The WHSmith shops at Helsinki Airport will be operated by SSP Finland, a long-time partner of Finavia. Finavia has been in close collaboration with both WHSmith and SSP Finland to integrate the look of the new shops with Helsinki Airport and provide a selection to match the needs of customers.

- WHSmith has a long history of international trade and experience in operating at travel hubs. This expertise, combined with our local know-how, will ensure that the needs of both domestic and international customers will be met. We will monitor the sales of all our shops and constantly adjust the selection based on demand, says Stenholm.

According to Marko Alander, general manager of SSP Finland, WHSmith is the perfect retail brand for Helsinki Airport that will significantly improve the convenience offer available to passengers.

- Designed especially for the needs of Helsinki Airport passengers, shops operated by us provide a combination of high-quality international and local products as well as attractive offers, guaranteeing an excellent customer experience for passengers, Alander says.

WHSmith is a leading retail group in the United Kingdom with operations in 25 countries. Over half of the company's over 1,300 shops are located in travel environments, such as airports and train stations.

Helsinki Airport attracts global players

Global companies support the growth of Helsinki Airport as the leading transit airport between Europe and Asia.

Finavia has completely revamped the commercial service selection of Helsinki Airport between 2013 and 2016. As a result, a number of notable international companies have arrived at the airport, who together with local companies offer a versatile commercial service selection serving all passenger groups.

Global companies support the growth of Helsinki Airport as the leading transfer airport between Europe and Asia and bring a significant amount of foreign capital and new jobs to Finland.

The investments of international operators in Finavia airports are in the tens of millions, and they have created hundreds of new jobs at Helsinki Airport.