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Lapland’s tourism is growing - EasyJet announces new routes from London Gatwick to Rovaniemi

Press release
Article published
9.8.2018 at 11:05
As Lapland’s tourism is booming, EasyJet is providing their share through a new route opening from London to Rovaniemi, served from 31 October this year with flights on sale now. Finavia invests in Lapland’s tourism through the development programme.

As a part of Lapland’s EUR 55 million investment, Finavia invests in Rovaniemi. The airport will grow by 75 per cent by the Christmas season 2019. The investment programme supports tourism in Lapland.

EasyJet invests in strengthening their route network, now towards Lapland. The route will operate twice a week on Wednesday and Sunday, served from 31 October. easyJet expects The new service to carry more than 13,000 customers in the first winter of operation.

“We are really pleased to be able to offer easy and affordable connections to our customers to a destination which previously had limited low fare options.

“We are sure this route will prove a popular addition to our route network from London Gatwick especially for families wishing to visit Santa or travellers wishing to experience the Northern lights” , says Sophie Dekkers, EasyJet UK commercial director.

Rovaniemi - The Official Hometown of Santa Claus® is popular destination among British travelers especially during the Christmas season and throughout the winter. As a gateway to Lapland Rovaniemi airport serves many neighbouring travel resorts as well within short driving distance.

“We are happy for the new connection that serves the visitors to meet Santa and to experience the Magic of Christmas any day at the Arctic Circle.

“The magical Northern Lights can be seen from August to April and there are many tours available. In winter season many travelers go on husky sleigh rides, reindeer farm visits, snowmobile safaris and skiing”, says Sanna Kärkkäinen, the CEO of Visit Rovaniemi.

Also Finavia finds the new route an important milestone for Lapland’s tourism.

“Finavia’s investment decision in the spring was done precisely to support Lapland’s tourism growth. We are happy to contribute to this with easyJet by making it possible to fly there directly.

"The route also shows how Lapland’s attractiveness as a destination is growing. To support this, smooth cooperation between the airline, Visit Rovaniemi and airports is crucial”, says Jani Jolkkonen, Senior Vice President of Airport Network at Finavia.