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Match Made in HEL: Designer Hyein Seo’s Guide to Seoul

5.8.2016 at 06:15
What to see and where to eat, when in Seoul? The capital of South Korea offers many interesting places to experience.

Korean fashion designer Hyein Seo revealed her four must-see places in Seoul.

Post Poetics bookstore

“Post Poetics is my favourite bookstore that we frequently went to when we were students. They have a good selection of art books and magazines that you can’t easily find in Korea.”

This is never that

“’This is never that’ is a street brand created by our friends. They have their own store in Mapo district, where they sell the hottest streetwear you can find in Seoul.”

The Museum of National Contemporary Art

“The Museum of National Contemporary Art is right next to Kyung Bok Palace. It’s a quiet museum where you can walk around and enjoy good modern Korean art.”

Restaurant Parc

“Parc is a local family restaurant in the Itaewon area. They serve true Korean comfort food that a typical Korean mother would make for you. Koreans eat lots of small dishes, and our kitchen is especially known for the many side dishes we eat with rice.”

Watch the whole Match Made in HEL - The Runway Fashion Show here.

See also other designers’ guides to their hometowns:
Arashi Yanagawa’s guide to Tokyo
Shangguan Zhe’s guide to Shanghai
Bora Aksu’s guide to London
Heikki Salonen’s guide to Helsinki
Henrik Vibskov’s guide to Copenhagen
Anders Haal’s guide to Stockholm