Finavia has invested heavily in customer service and customer experience for Chinese passengers at Helsinki Airport. Now the service will also be expanded digitally, with the transfer of Helsinki Airport to the WeChat mobile service, which is highly popular in China.
The Helsinki Airport page on WeChat provides the latest airport news in Chinese, and also provides information on airport services and connections. The channel can be used to open a chat and ask questions, or to follow the #LIFEINHEL campaign.
WeChat is something of a super application: it is at the same time an instant messaging service like Whatsapp, a wallet, a way to share files and contacts, a trading platform, a ticket store, a taxi subscription service, and an interpreter service. WeChat currently has over 963 million monthly users.
Its users can access the Helsinki Airport WeChat channel using a QR code, for example.
In addition, Tencent, the developer of WeChat, has chosen the city of Helsinki as the partner city for its new mobile application.