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Helsinki Airport surprises Tallinners by bringing their own Instagram pictures to the streets

Article published
03.10.2019 kl 08:50
Helsinki-Vantaan ulkomainos Tallinnassa.
When was the last time a billboard felt personal? What if it had a picture of you or your friend? This is the idea behind Helsinki Airport's new campaign: to promote the network of 160 routes, by showcasing real Instagram pictures of Estonian travelers taken in these destinations.

On Monday, Tallinners woke up to see nearly all billboards in the city covered with their own travel photos. The pictures were placed in the neighborhoods of the travelers, resulting in many delightful surprises as they commuted to work. 

Helsinki-Vantaan ulkomainos Tallinnassa.

“Helsinki Airport has a great route network and it’s easily accessible from Tallinn either by a connecting flight or a ferry. We want our Estonian neighbors to know that Helsinki Airport is also their second home airport when they’re thinking of traveling to a certain destination. The Instagram users have been asked permission and have voluntarily agreed to take part in the Tallinn Holiday Album”, says Anna Tuomi, Head of Marketing for Finavia, the operator of Helsinki Airport.

Famous for its smooth transfers, Helsinki Airport wanted to disrupt conventional travel marketing imagery. "Our travelers are real people with real experiences: we wanted our marketing to reflect that", continues Tuomi.

Helsinki-Vantaan ulkomainos Tallinnassa.

The campaign has been received overwhelmingly well, and there are already multiple positive conversations on social media. The campaign is live from the 30th of September to 30th of November in Tallinn. If you live in Estonia, you can still get your picture on one of the outdoor ads by tagging #tallinnareisialbum on your Instagram picture.

Kuvakollaasi ulkomainoskampanjasta.
People & Aviation