According to Pedro Castro, Director of WDFG's international operations, Helsinki Airport is an interesting opportunity for two reasons.
- Helsinki is a main transit airport between Europe and Asia, and WDFG is particularly interested in this group of passengers. We are also interested in the estimated passenger volume growth from 15 million to 20 million.
Castro is happy to get to cooperate with Finns. He says that Finland is one of the easiest countries to do business in.
To passengers, the change will translate into a better, more comprehensive product selection and world-class customer service. WDFG will introduce luxury brands in addition to the traditional cosmetics, alcohol, tobacco and sweets.
Development work is currently in progress to convert Finavia's existing stores to better cater to the needs of WDFG. The change will not show that much to customers, because the goal is to disrupt the usual service as little as possible. Everything should be ready in a year.
WDFG is an international operator and also has stores at other airports. However, the company always customises its products to the location, which means that the local aspect is present in a strong way in each country.