The selection of the new shop of the childrenswear label Reima includes the latest models and popular classics as well as sun protection clothes. The main emphasis of the shop is in clothing.
Reima is a label well-loved by Finns and it has a wide international customer base.
“Presence at Helsinki Airport is an important part of our internationalisation. We believe that once people try out Reima products, they will fall in love with them for ever,” says Anu Syrmä, marketing director for Reima Oy.
Syrmä is also happy about the fact that the Reima label is now visible in a shop in addition to children's play areas.
Reima's pop up shop will be open for business until the end of April in the gate area 20 next to the children's play area.