Quality Hunters returns!
Article published26.3.2013 at 08:30
What are the most memorable moments in travelling? How can the travel experience be made smoother and even more enjoyable? After two ground-breaking crowdsourcing initiatives, Finnair and Finavia’s Helsinki Airport know who to ask. In 2013, Quality Hunters returns -- more interactive than ever.
On 26 March, Finnair, one of the world’s longest-running airlines, and Finavia, the operator of Helsinki Airport, launch Quality Hunters 2013 in order to identify the key moments that can either make or break a journey, and seek out practical ways of improving the travel experience. This time, they will look to the extremely active and inventive online community that formed around the previous Quality Hunters initiative and whose keen interest in improving the quality of air travel has kept the discussion going ever since. “By inviting our passengers to take part in our product development, we hope to come up with practical ways of adding that little bit of extra to make travelling via Helsinki even smoother and more enjoyable, while strengthening our position as the leading long-haul airport in Northern Europe,” says Johanna Metsälä, Customer Experience Manager at Finavia. Together, Finnair and Helsinki Airport offer the fastest and shortest connections between Asia and Europe, and both companies seek to expand their business in the East. For Helsinki Airport, the quality of service and the extra value offered to passengers becomes more significant as transit airports play an increasingly important role in travel decisions.