What is World Routes?
World Routes is the largest marketing event of the air service industry and the most important annual industry forum for airlines and airport operators all over the world.
Thousands of high profile delegates around the world take part in World Routes fair. In addition, over 15,000 face-to-face meetings are being held during the event. By bringing together the world’s leading airlines, airports and tourism authorities, World Routes provides a platform for organisations wishing to develop and expand their route networks.
The 22nd World Routes was held in Chengdu, China, 24–27 September 2016. Finavia attended the event for the eighth time.
Why is Finavia attending the event?
At World Routes, Finavia promotes Finland’s airports and attracts new airlines to Finland. At the fair and face-to-face meetings, Finavia introduces Helsinki Airport and other airports in Finland for current and new potential airline customers. At best, active sales leads to new contracts.
Finavia introduces Helsinki Airport and other airports in Finland for current and new potential airline customers.
In addition, World Routes is an excellent place for market and competitor analysis.
This year’s World Routes was exceptionally important to Finavia, since it was held in the company’s key growth area, China. The event enabled creating relationships to not only potential new clients but also locals actors and media representatives.
At World Routes, Finavia introduces Finland's airports for current and new potential airline customers. At best, active sales leads to new contracts.
What's in it for Finland?
Air traffic and Finland’s international accessibility are vital to Finland’s national economy. The share of air traffic of Finland's gross domestic product is around 3 per cent. The industry provides employment to over 100,000 people in Finland.
Both Finns and Finland’s economy benefit from comprehensive flight connections. Due to the country’s remote geographical location, air traffic is exceptionally important for Finnish export industry.
Good flight connections support Finland’s tourism and attracting foreign investments and companies to Finland.
Functional flight connections are based on demand that is mainly built on the needs of tourism and business. Good flight connections support Finland’s tourism and attracting foreign investments and companies to Finland.
According to airport association ACI Europe, Helsinki Airport is the leading Nordic airport in transfer connections around the world. When compared to Finland’s population, Finns have excellent connections to all over the world.
Finavia is active in developing new flight routes. In Spring 2016 Helsinki Airport’s Asia destinations were complemented with Guangzhou, China and Fukuoka, Japan. Qatar Airlines will start operating at Helsinki Airport 10th October. Winter season 2016–2017 is filled with new direct routes from Lapland airports to Europe.
Next, Finavia is attending the ITB Asia travel trade show in Singapore in October 2016.