Katja Siberg is Finavia’s new acting director of marketing and communications

People & Aviation
Published
26.6.2017 - 07:21
Katja Siberg has been appointed Finavia’s acting senior vice president of marketing and communications and a member of the management team. Siberg takes up the position on 1 July.

“Communications and marketing are both key operations for Finavia. Success in these areas is crucial for implementing the company’s overall strategy,” says Finavia CEO Kari Savolainen.

“It is important for us to strengthen international awareness of our brand, while at the same time maintaining a close dialogue with the company’s various stakeholders. Katja has demonstrated her expertise and commitment in her previous positions at Finavia, and we are delighted to welcome her to the company’s management team.”

“I would also like to take this opportunity to publicly thank Mikko Saariaho, who has been senior vice president of corporate communications at Finavia for the past six years,” Savolainen adds. “Mikko takes up the position of communications director at HKScan in the autumn. Throughout his time with Finavia, Mikko has been a valued colleague and has made a great contribution to the company.”

Siberg has been with Finavia since 2011, and most recently has held the position of vice president of marketing and business development. In that role she had overall responsibility for the company’s brand, marketing communications, and development of network operations.

“Over the coming years, competition between airport companies will intensify, especially in the transit passenger traffic sector,” Katja Siberg says. “Passengers often choose their own flight routes based on the range and standard of services provided by the transit airport. For this reason brand building is becoming increasingly important, and requires mastery of a wide range of marketing and communications techniques. It is also essential for us to remain in close contact with our stakeholders, and to actively discuss with them how aviation can bring the best possible benefit to Finland’s competitiveness.”

Mikko Saariaho will continue at Finavia until the end of September.